Make New Products Profitable
Increase the ROI on new products by implementing a NPD process with Stages and Gates. Use market justification before committing, select projects with the best ROI which support the business strategy, align all departments behind the same projects to accelerate revenue generation.
Expand your Business
Build a new business line, enter a new industry, expand globally or domestically, build partnerships, add new channels (E-Commerce, distributors, direct sales), research acquisitions or sale of a business. Implement strategic planning to focus resources.
Raise Profit Margin
Raise profit margin by becoming more efficient. Correct issues that slow down sales. Size sales territories properly. Locate distributors where there is potential. Develop products that will be hugely profitable. Expand globally smartly. Use digital channels to handle your low margin sales.
Doubled Revenue in 8 years through New Market Entry
Reversing Margin Decline with Innovative Uses
Innovative Technology Transfer for High Margin
Segment Focus for 900% Growth in 8 years
Jocelyne specializes in growth outside of core businesses. She has entered dozens of new markets for clients and employers. She designs and implements Stage Gate processes to align organizations behind the development of new products for high ROI. She has held the top Marketing role in B2B Fortune 500, small and medium size companies, Management Consulting and entrepreneurial start-ups in various industries. Comprehensive Marketing experience, ranging from business strategy (which businesses and products in which markets, and how) to the tactical Marketing every business needs. Business Development experience. Jocelyne holds Ms in Engineering and a MBA and is the author of several patents.
Casey McGeever specializes in helping senior executives drive the profitability of their firms upward through sales force improvement, strategic alignment and enhanced innovation processes. Casey has been an executive in several organizations, driving growth and increased profits through new products and entry in new markets. Casey holds Ms in Engineering and a MBA and is the author of several patents.