How to Transition from Custom Engineering to Standard Products

How to Transition from Custom Engineering to Standard Products

Going from custom engineering to developing standard products is scary and requires changes to the way the company does business. If this is the first time your organization considers developing a standard product to be sold to multiple as yet unknown customers, product design is likely getting the lion’s share of attention. Here are some tips to increase your chances of financial success by looking at the process from a companywide perspective. read more
What is Marketing?

What is Marketing?

Marketing is the matching of products and services to meet the needs of defined markets. Marketing is to selling what standardized production is to custom manufacturing: it enables efficiency in product design, manufacturing, promotion, selling and other business processes. Marketing enables: Sales Efficiency: Sales professionals can sell, not do market research, product specification or develop their own communication Standard Products, efficiently produced, competitively priced, suitable for multiple customers Market focus: branding to prepare the ground for selling, efficient promotion and lead generation. read more
A Solution for the Recruiting Dilemma of Small Town Companies

A Solution for the Recruiting Dilemma of Small Town Companies

Recruiting executives and professionals into small town companies is a challenge. Even if the company is prepared to pay generous relocation costs (A good package might cost $70,000 to $100,000), the candidate may not be able to make the relocation fit the rest of his or her life. The reason is obvious. The recruiting process treats employees as if they were isolated entities. Nothing could be further from reality. They are connected to networks of individuals and their networks: spouses, children, older parents, siblings, friends, communities… who are affected by their professional choices. read more
Why Does Company Growth Stall around $15 Million?

Why Does Company Growth Stall around $15 Million?

It’s all about leadership! Or rather, the ability of the leader to transition from a task oriented style to distributed leadership. If the leader can switch from holding knowledge in his head and giving all the orders to working with an executive team where each executive knows more about his subject and shares in the leadership, then the business can continue to grow. read more

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