by Jocelyne McGeever | Sep 26, 2019 | Marketing
Digital lead generation and retention strategies based on buyer behavior is the topic of this article. Butterflies and Loyal Dogs are defined, and their behavior patterns are identified. A brief discussion of when and why to target one or the other and how this...
by Jocelyne McGeever | Jul 24, 2019 | Uncategorized
How do you know that someone has the right expertise for your situation if you don’t know their field? When I do market research to help a company find new markets, I need to quickly find the experts with the right knowledge. This kind of market research is tricky:...
by Jocelyne McGeever | Apr 2, 2019 | Business Strategy, Leadership
All organizations have projects they have trouble getting to. A look at the true reasons for these delays suggests a way to get the project “unstuck”. Most often, these projects are outside of the daily flow of activity and require nonexistent expertise or a decision...
by Jocelyne McGeever | May 25, 2016 | Business Strategy
Going from custom engineering to developing standard products is scary and requires changes to the way the company does business. If this is the first time your organization considers developing a standard product to be sold to multiple as yet unknown customers,...
by Jocelyne McGeever | Apr 8, 2016 | Leadership
Recruiting executives and professionals into small town companies is a challenge. Even if the company is prepared to pay generous relocation costs (A good package might cost $70,000 to $100,000), the candidate may not be able to make the relocation fit the rest of his...
by Jocelyne McGeever | Mar 22, 2016 | Leadership
It’s all about leadership! Or rather, the ability of the leader to transition from a task oriented style to distributed leadership. If the leader can switch from holding knowledge in his head and giving all the orders to working with an executive team where each...
